LECTURES
Following you can see our portfolio of prepared lectures. It is possible to create new speeches or combine our existing ones regarding to your requirements. Furthermore, we can adopt them to the specification of individual industries.
Our whole series of lectures is aimed at a selected audience with an economic and business interest in Germany and Europe.

FACTS and FIGURES

Regarding to your location the lecture contains information either about Germany or the European Union.
- Market size and buying power
- Political stability
- Political and economic system
- Gross domestic product (GDP)
- Taxes and duties
- Infrastructure
- Social security system



MARKETING and SALE

- Rules and specifics
- Distribution channels
- The importance of classical advertising
- Social media regarding to different target groups
- Sales systems and direct sale
- Customer relationship
- Are sales agents sufficient for sale success?



FOUNDING a SUBSIDIARY

- Subsidiary or representation - a comparison
- Corporate forms
- Advantages and disadvantages
- Liability
- Cost and necessary investments
- Legal framework
- Base erosion and profit shifting (BEPS) regulations
- Necessary documents



PRODUCT LAUNCH

- How to get market information
- Product development and adjustment
- Distribution and sales strategy
- Customers needs
- Product and legal requirements
- Store and billing systems
- Pretests and feasibility
- Necessary documents



NEGOTIATIONS

- Mentality and expectations
- Dos and Don'ts
- Preparation
- Behaviour during the negotiation
- Typical bargaining zone
- How to solve conflicts
- Finding of compromises
- Importance of a contract
- Conclusion of contracts
- Afterwards



SYMBOLS


